Communicating Green Claims Effectively: How Brands Can Showcase Sustainability Without Greenwashing

Strategies for Transparent, Credible, and Impactful Sustainability Messaging

3:00 PM - 3:30 PM Wed, 10 Jun

Description

This panel will explore how cosmetic brands can communicate sustainability claims in a clear, credible, and engaging way, while avoiding greenwashing. In an increasingly complex regulatory landscape in the EU, transparency and substantiation are becoming essential. The discussion will address key challenges such as balancing authenticity with creativity in marketing, navigating the growing number of sustainability labels and certifications, and adapting communication to fast-paced formats like social media. With a strong focus on best practices and real industry experiences, the panel will highlight how third-party certifications like NATRUE can support brands in building trust, ensuring compliance, and providing clarity to consumers.

Representatives from Peruda GmbH, Primavera LIFE GmbH, Dr. Hauschka, and Dr. B. Scheffler are taking part in the discussion.