CosmeticBusiness 2026: Highlights from the programme
The diverse programme complements the discussions at the exhibition stands of CosmeticBusiness, which takes place on 10 and 11 June 2026 at the MOC in Munich, by providing in-depth knowledge, new perspectives and concrete best practices. In the INNOVATION CORNER and, for the first time, in the new GREEN AREA, presentations, panel discussions, best practices and guided tours will address the industry’s key topics. Keynote speakers from Weleda, Euromonitor, Natrue and the IKW will provide valuable insights. New this year are the ‘Green Stories’ focusing on sustainable future themes.
From global consumer trends, green claims and K-Beauty to PPWR, sustainable packaging design and reusable solutions: the two-day programme of the international supplier event for the cosmetics industry sets clear thematic priorities. The first day focuses on formulation and ingredients, whilst the second day centres on packaging solutions.
Day one focuses on ingredients and formulation
The event kicks off with in-depth market and trend analyses that provide guidance in a dynamic market environment. Euromonitor will examine global consumer trends in 2026 and beyond. The presentation will highlight what consumers will expect from brands, products and innovations in the future. The IKW will provide an update on the cosmetics market in Germany, putting current developments, challenges and potential into context.
LK Cosmetics turns its attention to successful K-Beauty partnerships. Korean formulations and concepts are unique, but often face strict limitations in Europe. In the presentation, LK Cosmetics will introduce a concept for the launch of K-Beauty in Europe. Natrue will address the tension between cosmetics and green claims, tackling a topic that is becoming increasingly relevant for brand communication, product messaging and credibility.
A high-profile panel discussion entitled “How can we understand sustainability not as an obligation, but as an opportunity” will explore how sustainability can be approached constructively and leveraged for business advantage. Host Mark Smith from Natrue will discuss with Christine Steger from Mann & Schröder and Miriam Hempel from NELE Kosmetik how sustainability can evolve from a regulatory obligation into a genuine opportunity for innovation, brand profile and competitiveness.
Day two focuses on packaging
On the second day of the international supplier event, the focus shifts to packaging solutions – an area that is currently shaped by regulatory, design and strategic changes more than almost any other.
With an eye on the regulatory challenges in the packaging sector, Judith Fiedler from OneRD highlights the specific challenges facing the cosmetics industry and outlines practical approaches to the European Packaging Regulation. This covers the implications of the PPWR for the industry as well as the opportunities to rethink packaging strategically. Brandpack presents the practical implementation of the PPWR using the new bottles for Salthouse. In doing so, they address not only design for recycling but also labelling requirements and declarations of conformity.
The panel discussion “Are consumers ready for reusable packaging in the cosmetics market?” also offers a practical discussion. Host Judith Fiedler from OneRD discusses how the cosmetics industry can become circular with Steffanie Rainer, Managing Director of reo GmbH, Felix Gass, Director of Strategy & Innovation at PSL – Packaging Strategy Lab, and Lars O. Zirpins, Managing Director & CMO of LOGOCOS Naturkosmetik GmbH & Co. KG. Reo presents its pilot project for an open platform for circular packaging solutions. In the current pilot phase, return behaviour and the packaging returned to beverage deposit machines in participating stores in Munich are being analysed.
In her keynote, Susanne Schgaguler, CMO at Weleda, demonstrates how a heritage brand can win the hearts of Gen Z. The focus is on how brand identity, relevance and a contemporary approach can be combined to effectively reach younger target groups in the long term.
Inspiration and guidance through the new Green Stories format
The programme on both days of the supplier event is complemented by further formats with a strong practical focus. At Meet the Start-ups, young companies such as Eyva, Thea Care and matterr will present their innovative technologies, including those for recyclable packaging solutions and the use of artificial intelligence. In the Novelties in SPOTLIGHT format, exhibitors such as SEPPIC, SLI Chemicals and LIFOCOLOR will present new ingredients, formulations and packaging solutions.
The new Green Stories format highlight best practices for sustainable cosmetic products and demonstrate how sustainability can be implemented in the industry in practical terms. Steinfels Swiss, for example, presents its sustainable cosmetic and cleaning products. PIRLO demonstrates how metal and plastic laminate packaging materials differ in terms of material usage, recyclability and practicality, and where their respective strengths lie.
The established Sustainability Tours take place twice daily, in both German and English, with a focus on ingredients and formulation. As group sizes are limited, prior registration on the website is required.
The programme in the INNOVATION CORNER and in the new GREEN AREA in Hall Two is accessible free of charge with a valid ticket . Full details of the programme can be found on the CosmeticBusiness website.
Accreditation
Media representatives can register online in advance for CosmeticBusiness 2026.
