05 - 06 June 2024 in Munich CosmeticBusiness



08/01/2024 CosmeticBusiness

Two Traditional Brands Give Your Hair a Beer Shower

Guhl and Früh Kölsch Launch a Special Edition of a Classic Shampoo

In a limited edition, Guhl has added original Früh Kölsch beer to its Intensive Strengthening Shampoo. The renowned shampoo has always been based on a formulation with beer, which is supposed to strengthen the hair from the inside and outside. Now the two traditional brands have joined forces and are releasing a special edition with the Kölsch beer for a short time. According to the manufacturer, the latter is brewed according to the criteria of the Slow Brewing quality label, the "world's toughest beer seal". The shampoo bottles are available in the "Beer Shower", "Frothy Crown Love" and "To your hair!" designs. They will be distributed via the German drug store chain Müller and Amazon from mid-January. Further information …

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