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16/01/2025 CosmeticBusiness

Swarovski and Coty form a fragrance alliance

Beauty companies develop joint perfume line

The world's leading cosmetics company Coty and the Austrian crystal house Swarovski have entered into a long-term partnership to create a new fragrance line. The first joint perfume is expected to be launched in 2026, the two companies announced. Swarovski plans to strengthen its presence in the beauty sector and further diversify its portfolio. "The collaboration allows us to bring our pop-luxury positioning to the world of fragrances," says Swarovski CCO Michele Molon. "We look forward to developing brilliant beauty products with Swarovski," adds Jean Holtzmann, Chief Brands Officer Prestige at Coty. Further information ...

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