News
News
01/10/2025
CosmeticBusiness
Sheglam launches exclusively at dm
Trendy beauty brand from Asia hits the shops
The Asian beauty brand Sheglam has been available exclusively at the drugstore chain dm since October. At launch, around 70 makeup products for the face, eyes and lips from the innovative brand were listed, including bestsellers such as ‘Liquid Blush Hot Topic’ and ‘Good Grip Hydrating Primer,’ the company announced. Sheglam is currently considered one of the hottest brands on social media, reaching around ten million TikTok followers worldwide, especially among young, digitally savvy people. With this cooperation, dm aims to strengthen its range of decorative cosmetics. Further information …
