05 - 06 June 2024 in Munich CosmeticBusiness



24/04/2024 CosmeticBusiness

Personal Care to Become More Sustainable

... and BASF Wants to Support Its Customers in This Endeavour

BASF group's Care Chemicals aims to accelerate the transition in the Personal Care industry towards sustainable developments. Through digital services and innovative solutions, the company wants to help its customers unlock new opportunities in a transforming market and increase transparency for consumers.

Multi-Biopolymer Approach Identifies Most Appropriate Combination for Each Application

Among other things, the Product Carbon Footprints (PCF) are integrated into the digital service platform D’lite. This is said to provide CO2 transparency for the portfolio of cosmetic ingredients enabling manufacturers to track the greenhouse gas emissions associated with the products they purchase. In addition, the group has built its portfolio of ingredients based on natural and renewable feedstocks for decades, recently with a focus on biopolymers under the Verdessence brand. Furthermore, the company has reportedly developed a multi-biopolymer approach to identify the most appropriate combination for each application, including a recommended usage ratio.

Finding Biodegradable Alternatives to Silicones via App

Another issue is the development of alternatives to silicones, as volatile silicones are on their way out of the cosmetics industry. Instead of replacing them with other synthetic silicone variants such as dimethicones, the switch to biodegradable alternatives reportedly empowers manufacturers to meet consumers’ changing expectations for natural and sustainable beauty products. BASF’s holistic approach is built around its digital service Emollient Maestro, an app available in the online platform D’lite, which is based on scientific data and provides users with alternatives to synthetic market benchmarks, including dimethicones.

Source: BASF

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