Clarins has unveiled what it claims is the first bot in the prestige beauty sector to use generative AI for customer care. ‘Clara’ is designed to combine human expertise with technology. This provides online customers with services such as live consultations, a beauty classroom, live streaming and high-quality customer care, according to the company. Clarins also offers a conversational bot as an alternative contact option. The aim is for customers to receive quick answers to their questions outside of service hours, for example. The bot is available on the Clarins USA website. Further information …