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10/04/2026 CosmeticBusiness

Flaconi achieves new record

Expansion into seven new European markets

Flaconi, the Berlin-based online shop for cosmetics and perfume, closed 2025 with a new record turnover of 651 million euros and growth of 27 per cent. The company announced that turnover in twelve European markets had grown by more than 100 per cent. This year, the online retailer plans to enter the markets in Norway, the UK, Ireland, Spain, Portugal, Romania and Hungary. “Every new country must be profitable within six months,” says CEO Bastian Siebers. According to its own figures, Flaconi has more than five million customers and around 700 employees, with a portfolio comprising around 1,000 brands. Further information …

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