From the initial product idea to market-ready implementation, CosmeticBusiness supports newcomers in building a supplier network for their own cosmetics brand. The trade fair concept brings together manufacturers, raw material suppliers, packaging specialists and service providers along the entire value chain, thereby creating ideal conditions for entering the market.

Targeted market entry

To help young brands and start-ups find suitable partners, the exhibitor directory offers a ‘Start-up friendly’ filter. This leads to companies that are prepared for small-volume enquiries and support newcomers with advice and flexible solutions. Exhibitors wishing to position themselves as particularly start-up-friendly can update their entry in the trade fair media accordingly.

The programme also provides valuable guidance. For instance, the IKW presentation “Cosmetics for beginners – from the concept to legally compliant implementation” on 11 June 2026 at 2.40 pm will cover key requirements for product development and market launch. The programme is complemented by best-practice presentations and panel discussions with industry representatives, including from Weleda, Logocos and Mann & Schröder. The full programme can be found here .

As a key industry association, the IKW will be available to answer questions at Stand A08 in Hall 2.

Visitors will also find direct points of contact on site regarding the certification of natural cosmetics. Natrue is located in Hall 2 at Stand A07 and the BDIH in Hall 2 at Stand A04.

Tickets for CosmeticBusiness 2026 are available online via the ticket shop .