When “Recyclable” Is No Longer Enough

Beauty Packaging, PPWR and the capabilities Brands must build now

2:30 PM - 2:50 PM Thu, 11 Jun

Description

Under the PPWR, beauty packaging is moving beyond broad recyclability claims toward a new compliance reality: packaging must be designed, documented and assessed against how it performs in real collection, sorting and recycling systems. This 20-minute expert lecture will highlight why “recyclable” is no longer a sufficient strategy for cosmetics brands, what the shift toward recycling at scale means in practice, and why packaging teams need to build stronger internal capabilities now. The session will connect PPWR requirements with the wider packaging law landscape and show where companies can already take action.

Speaker

Information about the program

  • Event Type

    Expert Lecture

  • Language

    English