Innovative Packaging Design with holographic metallization creating a vivid 3D illusion

When design innovation, technology, craftsmanship and partnership come together, packaging becomes more than a product — it becomes a story you can see and feel.

10:20 AM - 10:40 AM Thu, 11 Jun

Description

The story of how strong partnerships turn vision into impact. Henkel, Baries, KURZ and MM Packaging join forces to redefine what hair colour packaging can be. It reveals how outside-the-box creativity and mindset, packaging design, material innovation and technical excellence come together to make the oil-based formula visible and tangible. From shimmering effects to precise finishing and craftsmanship, the session celebrates collaboration as the key to creating packaging that captivates, inspires and elevates the brand experience at the point of sale.