From trend to product range: How cosmetics brands make their product launches predictable

Structured product development instead of coordination issues

4:10 PM - 4:30 PM Wed, 10 Jun

Description

Many cosmetics projects fail not because of the idea itself, but due to a lack of structure in the development process. We demonstrate how technical and regulatory pre-qualification, automated sampling prior to budget approval, and digital project management ensure launch dates are met. For brands, laboratories and manufacturers, this results in a clearly structured development process rather than operational chaos.

Speaker

Jorit Tessmann

Information about the program

Event Type
Meet the START-UP!
Language
German

Event Location

INNOVATION CORNER, Hall 4, Stand E20

Exhibitors

Labtree GmbH

Start-up