Minimalism as a design principle

The oral oils “oral magic basic” and “oral magic plus” from the start-up oral magic were developed over several years by dentist Dr Katharina Klein in her dental practice and are aimed at users with a focus on natural care. Accordingly, the requirements for the packaging for the first official market launch were clearly defined: a reduced design that provides information without overwhelming, while conveying a high-quality appearance at the same time. The packaging design and brand development were created by the agency Digitallotsen and formed the basis for the implementation by Karl Knauer.

Precise finishing for a premium effect

At the core of the implementation is a reduced folding box with a clean layout and a focused information hierarchy. A consistent colour scheme forms the basis of the design. A defined spot colour is used in both variants, but with different emphasis: once applied as a solid background, and once exclusively within the typography. This creates a clear differentiation whilst ensuring strong brand recognition. Precise hot foil stamping adds subtle accents and enhances the packaging with tactile refinement and perceived value. The overall appearance underlines the product’s commitment to quality without distracting from it.

Collaboration on equal footing

For the start-up, close support throughout the entire process played a central role. From the initial stages through to final implementation, Karl Knauer provided provided expert guidance across design, technical, and production-related areas.

Packaging as a brand element

The folding box thus becomes a visible element of brand development – particularly during the initial market entry. It conveys values such as quality, clarity and reliability, thereby becoming an central element of product communication.