The novoHYPRO series from novoclon comprises high-quality protein hydrolysates specifically developed for use in cosmetic skin and hair care formulations. Through controlled hydrolysis, proteins are converted into short-chain peptides and amino acids, which are characterized by high bioavailability, excellent skin and hair affinity, and optimal formulability.

In skin care products, novoHYPRO protein hydrolysates support moisture retention, improved skin elasticity, and strengthening of the skin barrier. The small peptide structures have film-forming, smoothing, and conditioning effects, making the skin appear smoother, more resilient, and visibly nourished. At the same time, they contribute to sensory optimization and give formulations a pleasant, non-sticky feel on the skin—especially in serums, creams, masks, and leave-on products.

In the field of hair care, novoHYPRO systems demonstrate their full strength: The hydrolyzed proteins can specifically bind to damaged areas of the hair, strengthen the hair fiber, improve combability, and reduce static electricity. Unlike native proteins, the small-molecule hydrolysates partially penetrate the hair, thereby supporting structure, volume, and resilience—ideal for shampoos, conditioners, masks, and styling products.

novoHYPRO protein hydrolysates are water-soluble, highly compatible with common cosmetic raw materials, and—depending on the variant—also suitable for vegan and modern clean beauty concepts. Thanks to their versatility, they can be used in innovative formulations both as a functional active ingredient and as a sensory quality component, ideally complementing the novoclon portfolio in combination with novoHYAL, novoCERA, and novoVIT.