Exhibitor feedback on CosmeticBusiness 2026

CosmeticBusiness is a key platform for networking and project coordination

Robert Beinio, CEO, BBMED

“CosmeticBusiness is a very important networking and showcase platform for us. It’s where we meet our existing customers, potential new customers and our suppliers. We are looking for new clients for product development and the production of cosmetics, but we also want to discuss current business with existing clients. The great thing about the trade fair is that everything comes together in one place. We have already held some very concrete discussions that can be taken further afterwards. In some cases, we go into such depth here on site that a clear roadmap emerges. Especially in a fast-moving and innovation-driven market, CosmeticBusiness is important for exchanging ideas and seeing what others are doing. This year we’re here with a new stand design and are celebrating our anniversary, so our expectations were correspondingly high. Overall, we’re very satisfied with the stand and the response.”

Targeted discussions and good visitor numbers

Claudia Cabalou, Key Account Manager, CARECOS Kosmetik GmbH

“So far, we’ve been very pleased with our presence at the trade fair. We’ve made lots of interesting new contacts and, at the same time, had a high number of existing customers visiting our stand specifically to find out about our latest products. The discussions have been very focused overall. Visitors come to us with specific questions and their own projects, which means the quality of the dialogue is very high. In terms of content, our focus this year is primarily on new active ingredient and product trends, including amino acids, vegan collagen and anti-ageing concepts. Despite the challenging economic climate, I continue to sense a great openness to new products and developments. At the same time, there is a very close scrutiny of which quantities and concepts match the demand. In my view, CosmeticBusiness offers exactly the right setting for this. It covers many facets of a product, from contract manufacturers to packaging solutions, and is very manageable for visitors over the course of two intensive days.”

CosmeticBusiness is a key meeting place for the industry

Christopher Corbeil, Project Manager, corpack GmbH

“We are very satisfied with the quality and quantity of visitors to our stand. It was particularly valuable for us to meet existing customers in person and to engage in discussions with larger new clients and start-ups. For us as a cosmetics supplier, CosmeticBusiness is the key trade fair in Germany and therefore an important meeting place for the industry. A major topic this year was the PPWR. Many customers are focusing intensively on sustainable, recyclable single-material solutions. Packaging solutions such as sticks and tottles were also in particularly high demand. My personal highlight was the launch of our new mobile collection station for cosmetic packaging. It was also lovely to see so many familiar faces again – people we usually only interact with online or over the phone.”

Networking and showcasing innovations

Dr Larissa Legewie, Technical Marketing Manager Beauty Actives, Croda GmbH

“CosmeticBusiness is of central importance to us, which is why we come and exhibit every year. We mainly meet existing customers and are able to nurture our relationships directly on site. At the same time, the trade fair is a good opportunity to approach new customers. Our stand is very well attended and, as always, the quality of the discussions with our existing contacts is very high. Our new active ingredient, Matrixyl® Neolide™, has been particularly successful. Peptides are already known for their effectiveness. Encapsulation makes them even more effective, allowing them to penetrate the skin more effectively and remain there for longer. Initial results were already measurable after just 15 days. This meets the desire of many consumers for fast, visible results.”

AI as a tool for an industry in transition

Djef Riady Rifamole, founder, Start-up Eyva

“This is our first time exhibiting at CosmeticBusiness, and our aim is to support product, marketing and R&D teams in using AI sensibly and strategically in product development and marketing. The response to our presentation was extremely positive. Every seat was taken, and there were even more visitors standing at the back. Afterwards, we felt a great buzz at our stand, had lots of conversations and even secured two deals at the trade fair. We’re very pleased with that so far. We find CosmeticBusiness to be manageable, personal and very focused. Here, we meet both existing and potential customers and have discussions with people who share similar interests and challenges. Particularly in a fragmented market where the competitive landscape and consumer behaviour are changing, there is a growing awareness that AI can be an important tool enabling teams to cope with the changing situation. We’re noticing this among both operational managers and senior management. For us, this is a very positive momentum that we’re trying to make the most of.”

A wealth of expertise and a very pleasant atmosphere

Dr Verena Gnadt, Area Sales Manager, Heinz GLAS GmbH & Co. KGaA

“My overall impression of CosmeticBusiness is very positive. The aisles were packed, there was a buzz of activity everywhere, there were numerous discussions and plenty of interested visitors. Overall, there was a very pleasant atmosphere. What I found particularly positive was the concentration of specialist expertise in one place. The exhibitors complement each other very well and offer a highly diverse range of products, from ingredients to packaging. At the same time, the trade fair has an almost family-like atmosphere. The discussions we had at our stand were very valuable. Many visitors came with specific questions, including numerous start-ups who are curious and keen to explore new avenues together. It is particularly among smaller companies that many developments take shape through collaboration, and that is precisely what makes the exchange so exciting.”

A key event for the DACH market

Frédéric Fernandez, Sales Manager, Hoffmann Neopac AG

“CosmeticBusiness is one of the most important trade shows for us. In cosmetics, it is one of the top three events for our company, which is why it is very important for us to be here every year. The DACH region is crucial for us, and CosmeticBusiness gives us the opportunity to meet both existing and potential new customers, especially from the German market. It is a valuable platform for maintaining customer relationships, following up on projects and generating new leads. At the moment, PPWR and all topics related to recyclability are particularly important for us.”

Trends and counter-trends in beauty care

Dr Anika Burkard, Head of the Beauty Care Division, German Cosmetic, Toiletry, Perfumery and Detergent Association (IKW)

“At CosmeticBusiness, we meet our member companies and discuss with them what is driving the industry. At the same time, this is where trends meet innovation, good ideas and, above all, the people who are driving the cosmetics industry forward. I was, of course, delighted by the great interest shown in my presentation. I spoke about trends and counter-trends in beauty care and outlined where the industry might be heading. It was lovely to see that the topic was so well received.”

The trade fair offers the ideal platform for personal exchange

Frank Hahlbohm, Managing Director, Kurt Kitzing GmbH

“I thoroughly enjoyed working on the CosmeticBusiness room fragrance project. It was a special project that fits in very well with CosmeticBusiness. At our stand, we mainly met many existing customers, which makes the personal interaction particularly valuable. The trade fair offers the ideal platform for this. The atmosphere at the stand was excellent, the discussions were in-depth, and it is precisely this direct contact that makes participating so important for us.”

CosmeticBusiness is the meeting place for the entire industry

Patrick Semadeni, Chairman of the Board of Directors, Logo-Pastic AG

“CosmeticBusiness is, once again, the meeting place for the entire industry. It offers numerous fruitful discussions, which are extremely important, particularly in times of global challenges. The trade fair is perfectly organised, well attended and highly recommended.”

Plenty of relevant leads

Thomas Gibtner, Executive Management, Neo Cos Service GmbH

“This was a very successful trade fair for us. On the very first day, we were able to generate as many leads as we did over the entire event in previous years. Our intensive pre-event communication via LinkedIn and a meta-campaign clearly paid off at the fair. We were very busy, had many relevant discussions and are very satisfied overall.”

Networking across the entire value chain

Thomas Schnitter, Managing Director, Nölken Hygiene Products GmbH

“The first day of the trade fair was very busy for us: we had lots of visitors at our stand and were able to have numerous fruitful discussions. Our trade fair presence is deliberately focused on networking. That’s why we’re here with a broad-based team. This enables us to cover the exchange with customers, suppliers and service providers very effectively from a technical perspective. For us as a German cosmetics manufacturer, CosmeticBusiness is an important platform in Germany. The trade fair covers a wide range of sectors; here you can find many partners, from packaging and filling lines to production machinery and chemical raw materials. At the same time, both existing and new customers come specifically to us to find out about our cosmetic products. Our interactive area on the stand, where visitors could make their own shower gel, was particularly successful this year. This enabled us to strike up conversations quickly and in a very concrete way, particularly regarding liquid cosmetics.”

CosmeticBusiness as a driver of collaboration and sustainable solutions

Judith Fiedler, Managing Director, oneRD GmbH

“For me, CosmeticBusiness is important because it brings everyone together: raw material suppliers, packaging manufacturers and producers. There is a great deal of interest in solutions, particularly with regard to issues such as the Green Deal and the PPWR, which are transforming the industry and making collaboration even more important. I see CosmeticBusiness as being in a position to foster people, ideas, expertise and collaboration, as well as actively driving the industry forward. The Green Area is, of course, ideal for this, particularly when it comes to sustainability, as it promotes both innovation and cooperation in equal measure.”

Ready-to-go and sustainable solutions in demand

Mégane Bereyziat, Cosmetics Product Manager, texen / Quadpack

“CosmeticBusiness is important for us, especially given our manufacturing footprint in Germany and our deep connection to this market. Our aim here is to meet our existing customers as well as new prospects, especially from Germany. The first day was incredibly positive, with higher visitor numbers than expected and very high-quality conversations. We are seeing a strong demand for ready-to-go products; many visitors are actively looking for innovative solutions that can be launched and sold quickly. For the German market, as well as regions like Switzerland, it is clear that local production, a lower carbon footprint, and sustainable products are becoming increasingly important.”

Trust makes all the difference when using AI

Dr Suzan Stürmer, Founder, start-up TheaCare GmbH

“We’re exhibiting at CosmeticBusiness for the first time this year because this is exactly where we can reach the companies for whom our AI skin analysis software tool is relevant. Even after just the first day of the fair, we’ve had many fruitful discussions, particularly on the topics of personalisation, transparency and trust – because trust is crucial, especially when it comes to AI. I build trust through transparency, evidence and scientific expertise. I also particularly enjoy the face-to-face exchanges at CosmeticBusiness. I was able to meet some customers in person for the first time at CosmeticBusiness, having previously only spoken to them online. That’s something quite special and a very different feeling to just seeing each other on camera.”

Relevant leads and key packaging topics

Wim Pulskens, CCO, Total Packaging B.V.

“Total Packaging is exhibiting in Munich for the second time. We have strong international growth ambitions, and, as we produce in the Netherlands, it is geographically close. We believe that, both culturally and in terms of added value, Total Packaging can be successful here. For us, CosmeticBusiness is about the quality of the conversations. Overall, we had good discussions with relevant prospects and even received quotation requests, which is a very positive sign for us. The conversations also reflected the key topics currently shaping the packaging market. Many visitors were looking for guidance on PPWR and what the new regulation will mean from 2030 onwards, particularly for gift sets and future packaging requirements. We also discussed the growing interest in bringing production back from the Far East to Europe, as well as the ongoing price pressure in the market. Companies are clearly looking for reliable, economically attractive alternatives.”

Networking with the right target audience

Patrick Schatzer, Managing Director, Velvety Manufaktur GmbH

“We are very satisfied with the trade fair and extremely pleasantly surprised. Despite the current challenging global market situation, we had a very good turnout at our stand and reached exactly the target audience that is relevant to us. The visitors were knowledgeable, and the quality of the discussions was very high. A major strength of CosmeticBusiness is its networking aspect. It brings together various sectors, ranging from raw materials and ingredients through to manufacturing and packaging. This fosters direct connections and concrete approaches for joint projects. At the same time, the trade fair is a very manageable size; it’s compact, focused and closely aligned with the market. For us, it’s clear that we’ll be back.”