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27/10/2025 CosmeticBusiness

Zalando appoints Vice President Beauty

Former L'Oréal manager Schwulera to expand beauty business

Berlin-based online retailer Zalando has appointed former L'Oréal manager Thomas Schwulera as Vice President Beauty. With immediate effect, he will be responsible for the strategic development of Zalando's beauty offering, which, according to the company, grew by double digits in 2024. Schwulera spent ten years in management positions at L'Oréal, including in several European markets and at the Paris headquarters. The manager has experience in digital transformation, e-commerce and premium brands. The aim is to accelerate the growth of the beauty segment through new curation, digital personalisation and close collaboration with brand partners. Further information ...

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