1 - 2 June 2022 in Munich CosmeticBusiness

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12/05/2022 CosmeticBusiness

Wella Company Acquires US-Company Focused on Eco-Ethical and Natural Hair Care Products

Wella Company is to acquire US-company Briogeo, which is said to be one of the fastest growing hair care brands in the world.

This reportedly marks Wella Company’s first portfolio expansion as an independent entity. Briogeo focuses on eco-ethical and natural hair care products. According to Wella, this will complement its existing hair portfolio and sustainable offerings in the hair category, which reportedly is now the fastest growing segment in beauty. Further information …

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