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The scent of H&M
Fashion chain announces collaboration with e.l.f. Cosmetics for eau de parfum series
Fashion group H&M and cosmetics brand e.l.f. Cosmetics have announced a joint fragrance collection, which is the first collaboration of its kind for both brands. The limited edition consists of three vegan eau de parfums inspired by e.l.f. products such as Power Grip Primer, Halo Glow and Camo. According to the companies, this is H&M's first partnership with another beauty brand and also marks e.l.f.'s first step into the world of fragrances. The collaboration expands H&M's range in the cosmetics and fragrance sectors. ‘We have set ourselves the goal of bringing craftsmanship to the world of fragrances in a modern, expressive and accessible way,’ says H&M Beauty Managing Director Cathrine Wigzell. Further information ...
