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Texen designs for Lancôme
French luxury brands collaborate on new mascara packaging
French packaging manufacturer Texen Group has teamed up with L'Oréal luxury brand Lancôme to develop packaging for the new ‘Lash Idôle Curl Goddess’ mascara. The joint project encompasses the technical manufacturing processes and decoration methods for a high-quality premium design with a brushed aluminium effect. The mono-material design consists of recyclable polypropylene with an injection-moulded cap and a blow-moulded bottle. According to Texen, which has been involved in mascara production for 30 years, the exclusive packaging is produced and decorated in France. Following the collaboration on Lancôme's ‘Hypnôse Drama’, Texen once again took on the challenges and adapted its processes to implement ‘Lash Idôle Curl Goddess’, it said. Further information ...
