05 - 06 June 2024 in Munich CosmeticBusiness



07/07/2023 CosmeticBusiness

Takeover in the Luxury Sector

Kering Acquires the Traditional Company Creed

Kering Beauté acquires luxury fragrance company Creed. Founded in 1760, the French company is considered the largest independent supplier in the high-end perfume market. Kering says it will expand Creed's strengths internationally and across channels and categories. The focus should be on China and travel retail in particular. The group also plans to further expand the portfolio of women's fragrances. Further information …

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