05 - 06 June 2024 in Munich CosmeticBusiness



15/02/2023 CosmeticBusiness

Straand Receives Start-Up Help from Unilever

The Successful Brand for Scalp Care Wants to Take off Internationally

The young Australian hair and scalp care brand Straand wants to expand with the support of Unilever. The consumer goods group is providing the company with 2 million US dollars as part of a pre-seed investment. Straand only entered the market in July 2022. The brand's products address the microbiome of the scalp and are designed to combat dryness, dandruff and thinning or even the loss of hair. While the range was previously only available in Australia, the brand now aims to launch in China, Europe, the UK and the US. Further information ...

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