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17/01/2025 CosmeticBusiness

Skin trendsetter Amorepacific

Korean cosmetics giant presents new technologies - and wins awards

South Korea's leading cosmetics company Amorepacific has been honoured with an Innovation Award at the Consumer Electronics Show (CES) in Las Vegas for its AI-supported make-up application 'Wanna-Beauty AI'. The artificial intelligence-based software provides personalised make-up tips and enables virtual make-up experiences. This is the sixth CES Innovation Award in a row for South Korea's largest cosmetics company. Amorepacific also presented an "AI Skin Analysis & Care Solution", which is integrated into Samsung's Micro-LED Beauty Mirror, as well as a new skincare device from the makeON brand.

AI advises on ideal make-up

The "Wanna-Beauty AI" is a dialogue-driven, patented chatbot application that has been trained with data from make-up artists. It helps customers to find their ideal make-up and carry out virtual try-ons. The AI first analyses skin tone, facial features and proportions based on user photos. The intelligent technology is then able to generate images, videos or models and use them to advise customers. It comprises Amorepacific's image diagnosis technology and an AI image generation technology developed in collaboration with the renowned national research university KAIST.

LED light therapy to improve the skin

The in-house "AI Skin Analysis & Care Solution", which is also integrated into the Micro-LED Beauty Mirror from Samsung Electronics, provides skin care recommendations through a combination of camera-based and touch-based skin diagnosis. The Micro-LED technology enables a much higher brightness than normal LCD displays. This is necessary to shine through the mirror surface. Amorepacific also presented the new Skin Light Therapy from the makeON brand. The device will be launched in March and features a special app that is integrated into the AI skin analysis and care solution. MakeON has been dedicated to researching new beauty solutions for skin conditions for 15 years. Amorepacific in Seoul is one of the world's leading cosmetics manufacturers. More than 40 of the company's renowned brands are successfully established in Asia, North America and other markets.

Source: Amorepacific

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