1 - 2 June 2022 in Munich CosmeticBusiness

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04/09/2021 CosmeticBusiness

Shiseido to Sell Prestige Makeup Brands

Shiseido Americas Corporation, part of the Shiseido group, has determined to sell the related assets of prestige makeup brands bareMinerals, Buxom, and Laura Mercier to an entity owned by independent private equity partnership Advent International.

Regarding the transfer of the French business related to the brands and all its employees to Advent, a final decision will be made after completion of the consultation processes with employee representatives, the company stated. Under its medium-to-long-term business strategy, the Shiseido group reportedly shifts to a new business structure, with skin beauty positioned as its core category. Thus, it is taking steps to prioritize its brands and to adapt its portfolio to the new strategy. Further information …

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