Shiseido to Focus on Skin Beauty
Shiseido intends to carry out a fundamental transformation with Skin Beauty as its core business, and aim to become „the world’s No. 1 company in this field“ by 2030.
As part of its recently released strategy for the three years from 2021 to 2023, the company aims to build a “powerful portfolio” centered on Skin Beauty brands and to accelerate innovation. Further information …