14 - 15 June 2023 in Munich CosmeticBusiness

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16/11/2021 CosmeticBusiness

Shiseido Launches New Brand “Inryu"

Shiseido has introduced its new ingestible beauty brand “Inryu”, which reportedly aims to improve the overall beauty of the skin from the inside.

The brand comprises three products that will be available in Shiseido The Store in Japan starting January 2022. The start on E-commerce platforms in China is planned for March 2022. Shiseido, by its own account, aims to become a “Personal Beauty Wellness Company”. Thus, the “Develop the inner beauty“ category is one of the key strategies in the company's development program “WIN2023“. Further information …

Source: Shiseido
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