04 - 05 June 2025 in Munich CosmeticBusiness



23/04/2024 CosmeticBusiness

#RethinkFashion with German Top Model

In Its 75th Year Henkel’s Brand Perwoll Is Getting a Well-Known Ambassador in Germany

German model and presenter Rebecca Mir is the new brand ambassador for Perwoll. As announced by the Henkel Group, Mir will accompany the communication around the #RethinkNew #RethinkFashion initiative this year. To mark the 75th anniversary of the Perwoll brand, the company wants to once again emphasise the value of care and durability of fashion and clothing. Together with Rebecca Mir, the brand aims to inspire people to preserve, reinterpret and restyle their clothes. Further information …

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