05 - 06 June 2024 in Munich CosmeticBusiness



21/10/2022 CosmeticBusiness

Primavera Supports Circleback

Deposit System For Bathroom Plastics To Be Established

The German natural cosmetics manufacturer Primavera is now using Circleback, a deposit system for plastic packaging. Through the cooperation with the Berlin start-up, the company says it wants to improve recycling processes and, in the long term, bring as much packaging as possible into closed loops. As part of a pilot project, Circleback and several partners want to establish a deposit loop for bathroom plastics comparable to the German state system for beverage bottles and yoghurt glasses. Deposit machines reportedly will be set up for this, and the deposit amount of up to 20 cents per package will be credited to the consumer digitally via the Circleback app. Further information …

Primavera Life GmbH
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