Pantone Describes Zeitgeist With its “Color of the Year”
Pantone has selected its newly developed shade 17-3938 Very Peri as the “Color of the Year”.
This red-violet-infused blue hue displays a joyous attitude that encourages courageous creativity and imaginative expression, the company states. Thus, the colour is said to be a symbol of the global zeitgeist of the moment and the transition that is taking place now. According to Pantone, the complexity of this hue highlights the expansive possibilities that arise in the merging of the physical and digital worlds. Further information …