The Beiersdorf Group and the Rossmann chemists’ chain have launched a partnership to tackle loneliness amongst young people. At the heart of the collaboration is the digital platform ‘unseen’, which serves as a one-stop shop for prevention, education and practical support services. This is accompanied by a national campaign across streaming platforms and social media. According to a global Nivea study, more than one in two people in Germany aged between 16 and 24 feel lonely. Through this initiative, the partners aim to raise public awareness of the issue more widely and make support services more visible.
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