According to a study by Grand View Research, the market for organic soaps is set to grow by 8.6 per cent annually until 2030. According to the market researchers, the market is currently worth 385.1 million US dollars. This development is driven by the increasing demand for chemical-free, natural care products and consumers' growing environmental awareness. Natural and organic soaps that are free from harmful chemicals are experiencing a hype.

Clean up properly

Health also plays a decisive role in cosmetics. Problems caused by chemicals, such as skin rashes, skin allergies and dry or dull skin, find a natural solution. Organic soaps contain plant extracts and oils that have no negative effects on the skin.

Organic equals solid?

In fact, solid soaps dominated the organic soap market with a 73 per cent share of sales in 2023. According to the market researchers, the result is due to the cost efficiency, environmentally friendly packaging and long shelf life of solid soaps. However, there is also increasing demand for liquid organic soaps. The segment for liquid organic soaps is expected to grow by 8.9 per cent by 2030.

From North America to the world

The North American organic soap market dominated the global organic soap market with a revenue share of 32.9 per cent in 2023. European consumers, especially in Germany, France and the UK, are also increasingly opting for natural soaps as the focus on health and sustainability is also growing here. The demand for natural fragrances is an important driver of the market. Natural fragrances derived from plants such as citrus fruits, lavender, rosemary and mint are among the favourites.

That's quite something!

Over 80 per cent of solid soaps were purchased offline in 2023. Haptics and a genuine customer experience will play a role again. However, according to the study, the online sales segment will also grow strongly in this area. The switch to sustainability is also driving growth there.

Source: Grand View Research