05 - 06 June 2024 in Munich CosmeticBusiness



13/03/2024 CosmeticBusiness

No One Is Growing Faster than Beiersdorf

The Hamburg-Based Company Was the "Fastest-Growing Beauty Company Worldwide” in 2023

In fiscal year 2023, Beiersdorf AG achieved sales of 9.5 billion euros and an organic increase of 10.8 per cent. According to the company, it was the fastest-growing beauty company worldwide in 2023.

Consumer Division Shines Above All with Nivea

The Consumer Business Segment reported sales of 7.8 billion euros (2022 year: 7.1 billion euros) combined with double-digit growth of 12.5 per cent in organic terms. The development was driven, among other things, by the e-commerce business, which is said to have outperformed the market in 2023 and grew by 19 per cent.

Beiersdorf’s brand Nivea surpasses the 5 billion euros sales threshold. Nominal sales of 5.2 billion euros translate into organic growth of 16.2 per cent. The Face Care category was a growth driver for the brand, especially with its Luminous series. Nivea is said to have increased its sales in this category organically by 18 per cent year-on-year.

The Derma business with the brands Eucerin and Aquaphor achieved organic sales growth of 24.0 per cent. Nominal sales are said to have increased to 1.3 billion euros.This result is due, among other things, to the above-average global performance of the sun care range, the popularity of products with the main ingredient thiamidol and the success of the portfolio in Latin America, the Middle East and Africa.

Difficult Market Causes Downer for Luxury Brands

With the luxury and selective brands La Prairie and Chantecaille, Beiersdorf faced a difficult market environment in the travel retail business and in mainland China. This caused a decline in organic sales for both brands in the past fiscal year, resulting in a fall of 15.4 per cent for La Prairie and a decrease of 18.4 per cent for Chantecaille, according to the Group.

For 2024, Beiersdorf expects to achieve an organic Group sales growth in the mid-single-digit range.

Source: Beiersdorf

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