No More Coty Perfumes in Aldi Stores
The Fragrance Company Prevailed Against the Discounter Before the Federal Supreme Court
Coty has successfully fought the distribution of its Calvin Klein and Joop! perfumes in branches of Aldi. According to a report by the German VKE – Association of Cosmetic Products Distributors, the Federal Supreme Court in Germany rejected a so-called non-admission complaint from Aldi Süd. It should provide that the sales environment only has to meet a certain level of prestige in the case of top-quality luxury articles. Brands that fall below this threshold should still be able to be presented in chests of drawers or separate showcases with various other non-food articles, as was the case with Coty. The Federal Supreme Court thus confirmed the previous judgement of the Higher Regional Court of Stuttgart. Last year, the court had prohibited Aldi Süd from selling Coty perfumes. Further information ...