05 - 06 June 2024 in Munich CosmeticBusiness



31/03/2023 CosmeticBusiness

Ni Hao for Rossmann

The Drugstore Places Its Private Labels in Chinese Supermarkets

Rossmann has entered into a cooperation with the Chinese supermarket chain Freshippo. After years in cross-border e-commerce, the company is gaining a foothold in China's brick-and-mortar retail. In the future, the private label range of the German drugstore will be available in more than 300 branches of the partner, which belongs to the Alibaba Group. According to Rossmann, the cooperation aims to strengthen its international brands and make them better known worldwide. Further information …

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