Californian cosmetics brand e.l.f. Brands, known for its vegan, cruelty-free products at affordable prices, is expanding its range to include fragrances and body care with its new “e.l.f. POP” line. The launch begins with the Christmas collection “Tromsø,” featuring the fragrance “Spicy Bundt Nice.” With notes of spiced cake, orange peel, cardamom, cedarwood and musk, it is designed to capture the winter atmosphere of Tromsø. The self-proclaimed Christmas city north of the Arctic Circle is considered a “northern winter wonderland,” renowned for its Northern Lights.

According to e.l.f., the new collection includes a fragrance mist, body cream and a travel set. The full POP collection is scheduled to launch in January, with fragrances intended to evoke associations with dream destinations and create distinctive sensory experiences. Further information …