News
News
20/03/2026
CosmeticBusiness
New Leader to Drive Growth
Jens Ciliax Expands Cosmetics Business in German-Speaking Regions
The Swiss company Give Back Beauty has appointed Jens Ciliax as General Manager for the DACH region. The company develops, markets, and distributes perfume, makeup, and skincare products, and with this appointment is capitalizing on Ciliax’s experience and industry expertise. The manager brings extensive leadership experience in the cosmetics and consumer goods industries, including stints at L’Oréal, Estée Lauder, and ghd. In his new role, Ciliax is tasked with strengthening Give Back Beauty’s growth in Germany, Austria, and Switzerland. In particular, the Geneva-based company reports that the goal is to drive growth in core categories such as fragrances and decorative cosmetics.