News
News
25/09/2025
CosmeticBusiness
New face at Clarins
Industry expert Panella to lead the brand in Germany
Heike Panella is taking over as managing director of Clarins Germany from the previous general manager, Thomas Rieder, with immediate effect. She has more than 25 years of experience in the cosmetics and health industry and has held various management positions at renowned companies such as L'Oréal, Beiersdorf and Pierre Fabre. Her focus has been on strategic marketing, brand development and business development – areas that are also of central importance to Clarins Germany. Panella, who most recently ran her own consulting firm, is tasked with further strengthening the Clarins brand in Germany. Further information ...