04 - 05 June 2025 in Munich CosmeticBusiness



31/05/2023 CosmeticBusiness

New Brand from Merz

The New Identity Is Intended to Intense the Focus on the Topics of Health and Well-Being.

With Merz Lifecare, the Merz company has introduced a new brand that aims to encourage and support people in leading a healthy life. It replaces the previous name Merz Consumer Care and is now the new umbrella for the product brands tetesept and Merz Spezial. With its “plus” symbol and the colours blue and pink, the new logo is intended to express the values of the realigned brand. According to the company, these include the claim that all products promote health and well-being and that they are based on the company's scientific background with its own research and development department. Merz Consumer Care GmbH will remain the company name. Further information …

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