05 - 06 June 2024 in Munich CosmeticBusiness



26/02/2024 CosmeticBusiness

Nature Makes "Skin Beautiful to Touch"

Weleda Wants to Modernise Its Brand Image with a New Campaign

Weleda has launched its "Touched by Nature" campaign. The natural cosmetics company says it wants to modernise its brand to reflect society's longing for more harmony between people and nature. The campaign kicks off with the iconic "Skin Food" skincare line. The leitmotif is touch. On the one hand, nature, which surrounds the skin directly or with ingredients derived from it; on the other hand, through ourselves, namely "skin that is beautiful to touch". The company will also be launching "Skin Food Nourishing Facial Care" in the DACH countries from February. Further information …

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