News

News

03/06/2025 CosmeticBusiness

Nature instead of Nivea

Lars Zirpins is now Managing Director and Head of Marketing at Logocos

Lars Zirpins is the new Managing Director and Chief Marketing Officer (CMO) at Logocos Naturkosmetik. He is responsible for brand management, communication, transformation and digitalisation, particularly for the SANTE and LOGONA brands. The manager with many years of experience at Beiersdorf and Weleda has helped shape the development of the Nivea brand for more than 20 years. He is now expanding the management of the pioneering company from Salzhemmendorf near Hanover, which has been developing high-quality, certified natural cosmetics since 1978. Logocos has more than 200 employees at two German sites and has since become part of the L'Oreal Group. Further information ...

Lars Zirpins
Back to all news