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12/08/2025 CosmeticBusiness

Müller continues growth course

Expansion of perfumery, natural cosmetics and health

The Ulm-based drugstore chain Müller has reported a new sales record for the 2023/24 financial year and further expanded its range in the perfumery, natural cosmetics and own-brand sectors. With more than 35,000 employees and 941 stores in nine European countries, net sales rose by more than eight per cent to five billion euros. Müller opened 50 new locations during the reporting period and began establishing markets in Slovakia and the Czech Republic. Another sales driver was the introduction of luxury perfumeries in stores in Germany and abroad. In addition, the company is launching a ‘health world’ this summer with pilot projects in Augsburg, Freiburg and Lörrach. At the same time, the group modernised its processes, such as cash register systems, merchandise management and warehouse logistics, and further expanded its online shop. Further information ...

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