News
News
01/06/2026
CosmeticBusiness
Loni Baur at Weleda
Natural cosmetics supplier adds lipsticks from its start-up subsidiary to its range
Weleda is now selling Natrue-certified lipsticks from the Hamburg-based start-up for decorative cosmetics, Loni Baur – in which the Swiss natural cosmetics company acquired a stake last year. “Customers no longer want to have to choose between natural ingredients and premium performance – they expect both,” said Tina Müller, CEO of Weleda, at the launch of the partnership. Loni Baur is one of Germany’s most renowned make-up artists and, with her focus on clean beauty, is a perfect fit for Weleda. Her lipsticks meet the standards of certified natural cosmetics and contain no synthetic colourants, fragrances or preservatives. Further information …