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24/11/2021 CosmeticBusiness

L'Occitane Acquires Majority Stake In Fast Growing Premium Beauty Brand

The L'Occitane Group has acquired a majority stake in Sol de Janeiro.

This is said to be a fast growing lifestyle skincare brand that uses ingredients sustainably sourced from Brazil. According to L'Occitane, US-based Sol de Janeiro is one of the fastest-growing premium skincare brands in North America with success across body care, fragrance and hair care products. The acquisition is said to be in line with the group’s strategy of building a leading portfolio of premium beauty brands. Sol de Janeiro reportedly is a strategic fit for the group. Further information …

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