News
News
16/10/2025
CosmeticBusiness
K-Beauty from Germany
Rossmann tests Korean skincare line with its own brand Isana
The drugstore chain Rossmann has launched its first Korean skincare range under its own brand Isana. The line comprises eight products that are manufactured in Korea and based on the active ingredient cica (Centella Asiatica), which is known for its soothing and regenerating properties. The collection includes a four-step basic skincare routine, with numbered products designed to promote skin health. Additional products complement the skincare routine and address individual skin needs. According to Rossmann, it is the first German private label to launch a K-beauty series without premium prices. Further information
