1 - 2 June 2022 in Munich CosmeticBusiness

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01/03/2021 CosmeticBusiness

In 2020, Beiersdorf Increased Investments and Gained Market Share

According to cosmetics group Beiersdorf, the coronavirus pandemic has significantly affected the business performance in 2020.

At 7.025 billion euros, sales reportedly were down 5.7 per cent on the previous year in organic terms. Despite this, the company – by its own account – was able to increase its investments for sustainability, digitalization, and growth markets, and to gain market share in all core brands. Further information ...

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