Spending on cosmetics and personal care has risen significantly in Austria in 2025, as shown by a YouGov study for the industry information platform “Kosmetik transparent”. The annual household budget for daily skincare routines alone rose from 82 to 90 euros. 45.7 per cent of households now specifically choose natural or near-natural cosmetic products – annual per capita spending in the green segment rose to 56.50 euros. At the same time, consumers are spending more on health-oriented care products. Specialist drugstores remained the most important sales channel, with a market share of 65.7 per cent. Further information …