News
News
08/04/2026
CosmeticBusiness
Henkel acquires Olaplex
Düsseldorf-based group expands its hair care division
The Henkel Group is acquiring the Californian hair care brand Olaplex for around 1.4 billion US dollars. The transaction has already been approved by the Board of Directors at Olaplex and majority shareholder Advent, the Düsseldorf-based company announced. The planned acquisition is an important step in Henkel’s growth agenda and is intended to strengthen the hair care division as a core category of the consumer brands business. Olaplex is regarded by hairdressers, specialist retailers and consumers alike as a science-based premium brand, particularly for repairing damaged hair. In 2025, Olaplex generated around €370 million in revenue and a strong gross margin. Further information …
