The Japanese cosmetics group Kao Corporation is launching its global skincare brand Curél in Etos stores across the Netherlands, following its launch in the UK, Germany and France. As part of its “Global Sharp Top” initiative, Kao intends to position Curél as one of six core brands designed to drive global growth. With its biomimetic ceramide technology, which utilises lipid molecules identical to those found in the skin, Curél is regarded as Japan’s leading brand for dry and sensitive skin. “With Etos and its Dermacare division, we can reach our target audience effectively,” said Kao manager Michael Cramer. Founded in 1887, Kao Corporation is Japan’s second-largest cosmetics and consumer goods group after Shiseido, with a turnover of ten billion euros and 31,000 employees. Further information...