The first product to be launched is “Wunderbunt Nagelfarbe”. According to the manufacturer, it is a water-based, vegan, cruelty-free nail colour, without any parabens or other allergenic fragrances. It is said to wash off easily with soap and water, meaning no nail polish remover is necessary. According to the brand, the cosmetic product is the first in the field of child-friendly nail colours that is available both online and in brick-and-mortar stores in Germany.