Faster to Market Despite Increasing Demands
With "Turnkey Solutions", Aptar Beauty Is Assisting Beauty Brands with Product Development
Packaging manufacturer Aptar Beauty is now offering ready-to-use solutions for cosmetics products. According to the company, the new service package, "Turnkey Solutions", supports brands from formulation through to packaging. Aptar aims to help clients develop product ideas – a process that is becoming increasingly challenging against a backdrop of growing market and regulatory demands. The service is available to start-ups, indie brands, and private-label and large companies in Europe, the Middle East and Africa.
Formulations to Be Developed in an In-House Laboratory
Aptar has set up a dedicated unit for the new service. The idea is that it will combine the agility of a start-up with the resources of an established manufacturer. The company will develop formulations at its internal Fusion Beauty Lab in New Jersey, USA.
New "Ready-to-Use" Solutions Are Designed to Accelerate the Time to Market
To complement "Turnkey Solutions", the manufacturer has launched a new product range that also aims to shorten the time to market. The "New Dawn" collection consists of ready-to-use solutions that have been adapted to the needs of the core segments. These include "Boost Me Up" with an anti-pollution cleansing gel and an AHA serum skin illuminator, and "Hair Me Up" featuring a soothing and a hydrating mask for the scalp and hair.