French packaging group Albéa has unveiled ‘Signature’, a new line for mascara, lip and concealer products, designed to shorten time-to-market for flexible volumes using dip-in packaging. The line is specifically designed for rapid product launches and is intended to help brands accelerate development times and efficiently manage smaller production volumes, the company explains.

Flexible components and low minimum order quantities

The collection offers extensive customisation options through a wide selection of components and applicators, as well as various bottle and applicator options, including plastic, fibre and cotton brushes suitable for mascara, eyelashes, eyebrows, concealer and lip gloss. With minimum order quantities starting at 5,000 units, the range is aimed at both smaller and emerging suppliers as well as established brands looking to test new products or launch limited editions. They are manufactured in Bottanuco, Italy.

Sustainability and customisation

According to the company, the ‘Signature’ line is also designed to meet sustainability requirements and can be produced using post-consumer recycled material. At the same time, the platform offers various options for customisation and combines standardised components with brand-specific design. The aim is to provide packaging solutions that meet both sustainability requirements and the need for speed in trend-driven innovations. Albéa Beauty is exhibiting at CosmeticBusiness at Stand A08 in Hall 4.

Source: Albéa Beauty